"A Britta for Booze"

Philadelphia Magazine

"A Britta for Booze"

This year, millions of college students will frequent parties stocked with the cheapest alcohol imaginable – poorly refined liquors that cause hangovers worse than the taste of the products themselves. But according to the local inventors of the Gray Kangaroo, the world's first personal liquor filter, their brainchild will filter out the impurities found in inexpensive brands, making them taste – and feel – more top-shelf. You pour a bottle of booze through the GK's replaceable filter that's filled with "Moonrocks", a proprietary blend of particles containing carbon, and the filtered liquor trickles out the bottom, purportedly cleaner and more palatable.

Skeptical, we filtered some entry-level liquors through a prototype. The results were remarkable. While the Jim Beam did not transmogrify into Knob Creek, it was smooth, as were the Jacquin's rum and vodka. The Banker's Club gin became indistinguishable from Bombay (though not Sapphire). Plus, the drinkers felt pretty good the next morning. At press time, which corresponded with exam week, the first GK shipment from the assembly line in Turkey was expected to arrive in Philadelphia any day, and orders were already brisk, especially from e-mail address ending in .edu.