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Press Release: Refills For Life

-For Immediate Release

--Gray Kangaroo Offers Refills For Life

Gray Kangaroo Personal Liquor Filters the inventors and pioneers of personal liquor filtration technology have begun the “Refill For Life Program”, now users of the product will receive free replacement cartridges in perpetuity.

The cartridge on a Gray Kangaroo lasts for 50 liters. It’s an impressive product life that is made more exciting by the fact that the product pays for itself after filtering just three bottles of liquor.

This revolutionary program is projected save the average GK owner $40 in refills every two years and marks a definitive milestone in the company history of Gray Kangaroo.

“Once the GK4 came out and was perfect, we set our sights towards other ways we could improve our business model,” says Tornado Jack the avuncular kangaroo-spokesman. “Our best marketing is through word of mouth. Our most engaged customers buy an average of two filters per year. We decided that it was a better business model to cultivate even more enthusiasm in our consumer base.”

“Rather than look at an owner as a revenue stream we recognize that a satisfied customer is the best promotion that you can get. We decided to increase the value of the product. The Gray Kangaroo is already unbelievable, we wanted it to be overwhelming unbelievable, and now it is! By giving our customers an excellent experience we save money on marketing and can pass on the savings, it’s a boozy circle!”

“The Gray Kangaroo was intended to be a stand alone item” explains Nick Esposito, co-inventor of the Gray Kangaroo. “When we originally designed the Gray Kangaroo it was low cost, super powerful alternative to a water pitcher. Outside of the troublesome logistics of filtering liquor with a water pitcher, if you filter a lot of liquor, the pitcher will quickly fail. Their filters suck cause they want to sell as many replacement cartridges as possible. So when we first created the Gray Kangaroo the idea was, you don’t have to replace this, it’s much more powerful, when it’s done, just throw it out, it will last 10-20 times longer than a water pitcher for liquor”

That was the plan but the Gray Kangaroo team soon found out that consumers were conditioned to want a replaceable cartridge in a filter, no matter the cost. “The number one comment we got with the GK2 was ‘how do I change the filter?’. People said they wouldn’t buy a filter without a replaceable cartridge, it didn’t matter to them if a replaceable cartridge unit cost significantly more, that’s what people wanted. They were trained by the water pitcher companies, who rip everybody off.”

So Gray Kangaroo designed and marketed their first “replaceable cartridge unit”, the GK3, but they didn’t raise the price. “We felt that $29.95 was a good price point for our product and though we lost some money in the margin we didn’t want to raise the price because it’s supposed to be an accessible product. The problem was that we were now in the business of selling replaceable cartridges, just like the water pitcher companies who we hate, the whole process was just so wasteful. We realized that with some careful machining that we can reuse the plastic shell and send the carbon back to the manufacturer for recycling. It closes the loop and keeps us in touch with the user. Like Jack says ‘it’s a boozy circle’”

With some major changes to the business model and upgrades to the assembly line; Gray Kangaroo was able to offer Refills For Life, but not without their detractors. Nick explains: “We’ve had investors who think that Gray Kangaroo should concentrate on the refill market and we’re like ‘that’s so twentieth century’ we’re not here to rip people off, the whole point of the Gray Kangaroo is to save people lots of money and make their lives better.”

Tornado Jack warmly explains from his fuzzy headpiece, “We’re in the better position [than the water pitcher companies] of having a large untapped market; we don’t have to rip people off like they do. If every happy customer gets us two more customers, we’re in great shape.” Gray Kangaroo takes advantage of the consumer enthusiasm with their affiliate program (amusingly called Boozecash) which pays GK owners for sales leads they generate. “The reason this works is that there are no unhappy Gray Kangaroo owners! It’s a great product!”

http://graykangaroo.com http://liquorfilter.com http://boozecash.com Phone- 215-235-5603 cs@graykangaroo.com

New Video Banners

We have these nice new BoozeCash banners that look like youtube videos.

Sign up for Boozecash, stick a few on your Myspace page and watch the BoozeCa$h Roll in!


See them all here

Make $5 in 3 minutes! Here's how! Video Tutorial

Gray Kangaroo's Affiliate Program is called Boozeca$h. We pay %17 per sale you generate. All you have to do is put the banner or button on your MySpace and when someone clicks on it and buys a GK you get a payment.

It takes 3 minutes to sign up for Boozeca$h AND put a link on your MySpace! You can figure in the course of your life somebody will click on that beautiful looking button and buy a GK!

WHammo, you just made $5 in 3 minutes!

Click here for a video that explains how to do it all in less than 3 minutes!

New Long Banners Available!

Get them all here
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New Banners Available

We've got these new block banners done so GRAB SOME NOW and put them on your myspace & facebook & friendster & band webpage & etc.

And if you join Boozeca$h you can make money from it!

GK Update

We've been keeping a low profile over the past few months as we gear up for the next year. Here's what we've been up to.

First off we've been on the back cover of Modern Drunkard Magazine for the past two months, it is an honor for GK to be in any way associated with MDM, the back cover blows us away.

After being on the back cover of MDM the coolest thing to happen to GK over the past months is the construction of our new office. We relocated to Philly and have our office in a large loft. Now all of the operations of GK are under one roof and we have many more employees. That translates to faster shipping, better product and more ways to order.

The most exciting new way to order is phone processing. During our office hours you can call and talk to one of us directly, we'll answer your questions and take your order via our secure server. If we're not there you can use our automated phone system to place your order.

And then there's Boozecash. I know a lot of college students of legal drinking age visit this site. Let me tell you if you are a college college student of legal drinking age and you are wondering where your booze money is going to come from this year, check out Boozecash.com. Sign up soon and get teched out on the program, practice on your friends and when you get to school you'll be a booze slinging, cash raking motherfucker.

Seriously though I know a lot of you guys work for these direct marketing programs like cutco™, amway™, mary k™, etc. If your going to do that kind of work do it for Boozecash and at least you can do it for something that your passionate about, like booze and giving free booze to girls. If you're in Philly or in the Philly area we have weekly Boozecash dinners on Thursdays, you can come by and check it out if your interested. Worst case: you get free booze.

Also we've improved and standardized the Enabler model. We made it sleeker and changed some components to make it work better. Right now is the final version of the Enabler. In the next few weeks we are going to offer custom GKs. You'll be able to email us artwork and we'll put it under a clear shrink wrap. That should be cool.

The improvements to the GK are thanks to our custom built GK shop which lets us build the GKs much quicker. Now that we can handle real volume we've started talking with liquor stores about getting the GK on the shelves. We'll be in our first store in about two weeks (in New Jersey [Jersey does the highest volume sales of hard liquor of any state in the USA]). If you want to help the GK get into stores and be rewarded financially go to Boozecash.com (last plug).

And then there's the infomercial. We officially wrapped shooting on the first part of three segments for the infomercial. Ray "Rockin' Ray Collins" Foley is our male on-camera talent. We're looking for his female counterpart, do you want to audition? Email us at team@graykangaroo.com or call us.

Also big thanks to FOC films and (as always) Darkstar Films for their help with the infomercial.

Also we're at about our one year anniversary as a company! We'll have a party for that one. Any ideas?